Fruitdate

www.fruitdate.nl

Final products

Inge Lub executed a Fruitdate pilot on four schools. The principle of Fruitdate is simple and effective: put a sticker on every piece of fruit with a number and two personal ads: one from a girl and one from a boy. If an ad is appealing one can type the number on www.fruitdate.nl. Now one is directed to the personal page of the ‘date’. If one answers 3 questions (chosen by the ‘date’) correctly, one receives his or her fruit date’s e-mail address and the dating can begin. Eating fruit becomes fun this way. Before starting the project Inge made a communication plan. Youths are not easily tempted to eat fruit, but Inge succeeded all the same. Her plan is in the library.

Impact

The response Inge received on the four schools varied. If on a school one or more persons helped enthusiastically the project always succeeded. It appeared to be possible to attract the students’ full attention for four weeks. Some of them helped organizing or tried to enthuse their fellow students. Inge invented a new way of letting students pay attention to fruit. During the pilot 30 crates of fruit were consumed, which equals more than 1000 pieces of fruit. The chatting is still going on on Fruitdate.nl. People who are interested can contact Inge for a fruit week at school.

Contactgegevens

Stichting Fruitdate
Inge Lub
www.fruitdate.nl