Yellow Fellow
www.yellow-fellow.com
The Yellow Fellow foundation took the initiative to realize
Museum Yellow Fellow, a centre for ‘abstract art and society’. Goal of the
Yellow Fellow project is to bring abstract art and society closer together and
return this art’s creative and innovative power to society. Yellow Fellow wanted
to enlarge her target groups, and producing a digital museum next to a physical
one seemed to be the most appropriate way to do that. It’s also a good way to
reach the youth. Yellow Fellow connects the creative thinking in abstract art
with a large number of specialties of highly educated professionals in society.
With the help of Digitale Pioniers Yellow Fellow’s digital museum has been
realized.
Final products
www.yellow-fellow.com is a site with a permanent exhibition of Yellow Fellow’s complete collection.
The sub-collections are shown in the physical museum. On the site 275 works of
art are disclosed by text, images, sound, video, and supplementary referential
objects. Visitors are able to compile and manage their own collection and to
react on each other. This way Yellow Fellow brings abstract art closer to
society, and enables people to look differently to art. The digital museum is a
medium with a low threshold for a big audience.
Impact
The digital museum just opened and already has got 60
registered visitors, of whom 15 made their own collections. There are already
130 reactions to the works of art. The visitors’ input is being used for
exhibitions in the museum itself. For the time being these still take place at
alternative locations. The building in Woudrichem, designed by the architects
Kemp and Kootwijk will only be opened in October 2006. With its digital museum
Yellow Fellow shows that museums can let their visitors play a part in a very
direct way. Times are over when only the curator could express his opinion about
the way an exhibition should be composed. With the now existing tools a base has
been laid for further interaction between the digital and physical possibilities
in the museum. This makes Yellow Fellow an example for other museums and
cultural institutions.
Contact
Stichting Yellow Fellow
Annet Neijmeijer
www.yellow-fellow.com
